This post is to identify the differences from PTP and Co-ops helping affiliates make more informed decisions when adding either to their marketing. So here is my take.
What is a PTP
A Paid to Promote is a rotator that allows you to advertise a special rotator link exclusive to your account, you promote the rotator, for each view from other people, you can earn credits or cash.
PTP are recently calling themselves co-ops or member based co-ops. ( it’s a lot like calling an auto surf a no click surf or a clickless surf ) its still a PTP
the difference is huge – most PTP have more laxed rules for the rotator. Also PTP often do not have a solid way to decipher whether the hit is coming from an auto surf, manual surf, another PTP rotator or just over all being gamed with ip address rotators and auto refresh scripts.
What is a CO-OP
The Traffic exchange co-op is a rotator added by the owners or staff of the co-op. So the owner is 100% accountable for where the traffic comes from. CO-OP is people pooling their buying power together in order to increase their reach is selected sites. Co-ops are looking for the best bang for the buck – longer timer’s, better results, and bigger conversion percentages. Again a co operative where the owner has a large stake in the results.
PTP is against the terms of service at many sites due to the nature of members earning the traffic to resell it to the PTP. Unlike co ops where the owner or agent of the co ops is buying the traffic or has worked out a special deal with the owner (normally buying in bulk)
PTP on the other hand is rewarded for the lowest surf timer and not concerned with conversions but much more geared to volume. Paid to promote is a mercenary style of marketing where the path of least resistance is rewarded.
Teblaster Results tracked from January 1, 2014 to December 20, 2014
43,336 Hits 40 Signups OR 1 signup per 1008.4 hits
with the average time 8.45 seconds per view
A leading PTP / member co-op tacked same time promoting the same splash page
19,042 Hits 8 Sign ups OR 1 signup per 2380.25 hits
with the average time of 3.14 seconds per view.
the images is Photoshopped to show the 2 sites side by side
In the interest of full disclosure I personally Co-own a Co-op I also have a rule I place for my traffic exchanges that members must be upgraded to add A paid to promote site in rotation. This is in my terms of service and has been a part of my sites since day one.
I have used both ptp and co-ops for my personal marketing for years. And am very passionate about this topic. I’m not trying to tell anyone how to run their business. I just think being informed helps people understand why some sites allow them and others do not.
good luck in your marketing.
I am concerned that a few affiliates will not process the reasons the average PTP styled co op is a bad Idea for them.
If a normal traffic exchange earns you .35 credits per view and you put it through a PTP styled CO-OP. Lets do the Math seriously!!
that takes 3 pages surfed to get 1.05 credit at 0.35 right?
.35 X 3 = 1.05
And the PTP co-op is .50
Then you have to surf 6 pages to get one page view cause you are laundering traffic through a 3rd party system. That is not being smart about your time your marketing and your efforts.