Penske dealership chain to take over the Saturn line from GM.
This is a big deal due to the fact that the dealerships that sell cars are now owning the company of the product they sell.
This is good news for GM who is cash straped Bankrupt and on the edge of systematic melt down. They are selling some of the smaller profit lines to save the ones that can hold a profit.
Is this could bad news for the saturn customers that have worked up some small level of brand loyalty. as a dealership owning a franchise is also the dealer this could drive up the prices.
but the man at the at fhe front of the company looking to releave GM ot its satun line Rodger Penske runs one of the most sucessful dealer groups in the US.
It is amazing to me that the dealers are still able to fight back to gain some ground.
If this goes through this will pose real mixed emotions for consumers, investors and dealers.
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